A part of launching a new brand is to keep up with all requirements and "things" that all must fall into place at the same time. And nothing is as demanding as your own expectations - on yourself! 

Last week i was on a business trip to meet some old and new suppliers in the Far East. I have done this many times before - but for a new brand there are new products to create, features that needs to be added, price levels to meet - and quality and ethics standards that are non-negotiable and that might make an old working collaboration no longer feasible. 

The new suppliers we are sampling with now makes us thrilled and the products coming from these new collaborations are absolutely amazing. 

See a few of many impressions from the past week!


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